I feel as though the horse left the barn when they didn't deny the Adobe-killer aspirations, so I have always considered it a humble admission by omission.
If Serif says little or nothing, some customers may worry but also Adobe might be like, yeah, Serif is like a gnat: annoying to us but not deadly.Īnd, then, you know, they drop the sledgehammer with v3 and-BAM!-Adobe never realizes what hit them. If they were trying to stay off Adobe's radar, they could say, look, we're just building a product suite for the home user and small, semi-pro user and not trying to compete with Adobe, then they lose customers who hoped Serif was building toward being a solid competitor. If they were to come out and say, yes, we're building a product suite to compete with and knock down Adobe, that puts a target on their back by Adobe.
